Increasing Brand Exposure with Promotional Products
Whether it’s on TV, ad banners, social media, billboard campaigns, products and more- Every day we are exposed to hundreds of brands at any given time.
So, in an ever saturated market how can small to medium sized business look to compete and ensure their brands are at the forefront of their customers minds?
At USB Print we believe it’s a cocktail of marketing and branding activities that can help increase brand exposure and whilst it is important to embrace digital marketing we also believe that an important part of your promotional mix should be to include promotional products for brand recognition.
“Repetitive exposure to a brand is an extremely powerful tool” Creative Services
A recent survey carried out by the British Promotional Merchandise Association (BPMA) found that branded products are proven to increase brand exposure and stick in the minds of customers.
“66% of participants claimed they could recall the brand on the promotional product received with the past 12 months.” BPMA
The survey also concluded that the more useful the promotional product was, the better the impact for your brand. A branded USB stick for example offers a way to provide your customers with a useful product whilst ensuring that your brand is visible to them on a daily basis.
“One of the main reasons that consumers keep promotional gifts is because they find them useful.” BPMA Study
Increasing brand exposure is about ensuring a balanced and varied promotional mix, across both online and offline channels.
So, next time you’re planning your marketing activities don’t forget to consider proven promotional product marketing!