Importance of incorporating promotional products into your marketing mix
The power of promotional products for the purpose of advertising your companies brand is as relevant as it has ever been and should still have a place in your promotional marketing mix.
Just as digital marketing activities are measured in reach, impression and brand sentiment, promotional products are proven to have a positive impact on the recipient and in many cases are often cheaper per impression than paid advertising.
“Promotional products create a longer lasting impression than traditional and digital advertising as on average promotional items get used at least once a week.” Source: Promotional Products Association International.
Promotional products engage the recipient’s senses, "When you hold a promotional product, you hold and interact with the brand." Coupled with a personal visit from your sales team or follow up call, the recipient is left with a positive feeling about your brand and a physical reminder of their interaction with your company.
Finally, research has proven that promotional products leave the recipient with a more favorable view of the brand. The promotional product that you choose is important however, items such as USB Stick’s are more likely to have a lasting impact as they are useful and can be used regularly.
Still not convinced? Check out this useful slide share presentation which investigates the impact of promotional products. http://www.slideshare.net/likoma/the-power-of-promotional-products-2992928
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